History & Experience

Experienced Communication Professional

Joy CarlsonJoy N.B. Carlson leads Expressly Communicated as an experienced communicator, caring leader, and trustworthy mentor. She earned her B.A. in Communication and Writing from Bethel University (St. Paul), and her Master of Organizational Leadership (MOL) from University of Northwestern-St. Paul. She has worked as a writer, editor, communication consultant, and a visionary team leader in marketing, development, public relations, and education. 

Joy served as a founder and the board chair of North Lakes Academy Charter School in Forest Lake, Minnesota, from 1999 to 2007; she also provided P.R., training, and communication services to North Lakes Academy during her tenure there. Joy has served on several church, para-church, and college boards. Always valuing lifelong learning, she provides writing assistance and editing for students in Bethel University’s Center for Adult and Professional Studies and Grad School.

Expressly Communicated believes every business, non-profit organization, or student should move boldly forward – with high expectations for greater achievement and success. She firmly believes in strategic planning and mission-mindedness as she works with her clients to help them find the best way to communicate their unique message. Joy strives to integrate her Christian faith into her day-to-day work, keeping first things first, and focusing on others’ needs.

From Recession to Success

Expressly Communicated was founded in the mid-1980s in response to a U.S. economy that was emerging from a recession. When Joy’s position as a writer for the sales organization of a mid-sized St. Paul corporation was eliminated, she ventured out as a freelance writer. With an essentially homemade business card in hand, she reached out to small businesses and non-profit organizations who couldn’t afford the services of major ad agencies, marketing firms, or high-paid writers.

Riding the constantly changing learning curve of communication technology, Joy learned the ropes of the business working with clients locally in Minnesota and the upper Midwest, as well as globally with clients in southeast Asia. Joy’s specializes in communication services that cover the spectrum of print and web-based media.

Contact Joy at Expressly Communicated to discover new ways to lead with words through effective communication.