Communication Experience. Content Expertise. 

Whether your words land on websites, blogs, e-newsletters, email campaigns, ads, curriculum, or doctoral dissertations, words on the page are the core of your communication efforts. A message sent is useless if the reader doesn’t get what you meant. Expressly Communicated leverages years of digital and print communication experience to precisely convey your meaning.

Expressly Communicated, founded and led by Joy N.B. Carlson, brings proven content expertise to every writing and editing project. Employing well-honed interview and query skills first acquired through a communication and writing degree and editorial jobs at Bethel University, (St. Paul, MN), Joy gets to the heart of your communication goals and objectives.

As a trained and trusted organizational leader (M.A., University of Northwestern-St. Paul), Joy discovers and/or defines your strategic plans before setting out to write clear, concise content. And in the case of web content, search engine optimized (SEO) content.

Expressly Communicated serves clients in Minnesota and around the world. Joy’s life experience and background in multi-cultural communication gives her a global perspective and the ability to understand the communication needs of clients from all walks of life. She has worked with clients in Southeast Asia, East Africa, Central America, and the U.S.

As an Expressly Communicated client, you will benefit from Joy’s multi-facted experiences, including founding, serving as the board chair, and providing communication services for North Lakes Academy Charter School; ongoing work with church and college boards;

content strategy cycle

mentoring women in ministry and leadership; developing curriculum for pre-K through high school education, and — consistent with her value of lifelong learning — working with graduate students on their master’s theses and doctoral dissertations.

Strategic planning and mission-mindedness are central to communicating a precise message, and Expressly Communicated keeps those in clear focus. Expressly Communicated develops content to help you achieve your organizational and individual communication objectives.

Contact Joy to discover new ways to lead with words.